Full service or single service
After years of working for big advertising agencies I came to realize that bigger isn’t always better. Being nimble and agile are essential for success now, and I’ve formed my services to deliver on small ad hoc projects just as easily as more comprehensive jobs. My secret is being able to tap into an extensive roster of freelance specialists that I’ve honed over my years of working on hundreds of brand campaigns. That being said, I guess it’s not really a secret anymore.